RareCircles is excited to partner with Nala Care, a natural deodorant brand pioneering science backed formulations devoid of harmful substances like aluminum, parabens, and propylene glycol.
Nala was looking to create a membership community designed for the brand's most devoted fans and loyal customers. The objective was to simultaneously reward these key individuals, enhancing their lifetime value, and empower them as brand advocates. This dual approach aimed at nurturing a group of customers who would not only remain loyal to the brand but also actively participate in word-of-mouth marketing, thereby driving organic growth.
To achieve these objectives, Nala’s Club Nala will offer members three core benefits, early access to new products and promotions, access to members only events and product samples.
Nala utilized RareCircles' enhanced integration with Shopify to develop a comprehensive and scalable early access program for its Club Nala members. By linking their Shopify store to the Club Nala portal, Nala configured their storefront to easily make products available exclusively to its club members prior to their general public release.
With RareCircles events feature, Nala Care could effortlessly organize exclusive events like private fitness classes directly through the platform. By launching an event on RareCircles, Nala ensured that only members could RSVP, providing enhanced security while also eliminating the need for additional tools like a third party events/ticketing software.
This unique opportunity allows them to try out new offerings before they become available to the general public. Members get to experience and enjoy new products early, and they also have the chance to provide direct feedback. Nala Care leverages RareCircles' platform to conduct surveys, gathering member insights to refine and enhance their products. This feedback is invaluable to Nala Care as it helps refine and perfect products based on real user experiences, ensuring that the final products meet the high standards and expectations of their customer base.