Customer Spotlight

RareCircles partners with Culture Athletics to revamp its Culture GT Program

RareCircles proudly announces its partnership with Culture Athletics, an iconic Toronto-based running retailer.

RareCircles proudly announces its partnership with Culture Athletics, a running retailer located in the heart of Toronto’s East End. With a robust assortment of products catering to running and yoga, Culture Athletics has established itself as a go-to destination for active Torontonians.


The shop has built a robust community with it’s Culture GT Program, which includes organized runs, special events, member-only discounts and much more. With RareCircles, the Culture GT Program will be revamped to include new types of activations, and a slick new member experience that spans Culture’s e-comm shop and retail location.

Ethan Song

Founder of RareCircles

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