RareCircles partners with The Runners Shop to build engaging membership programs

RareCircles proudly announces its partnership with The Runners Shop, Canada’s oldest independent running retailer and a stalworth shop within the Toronto retail scene. Since 1975, The Runners Shop has been helping runners, walkers and fitness enthusiasts across age groups and abilities “find the right gear, train with a supportive community and maintain an active, healthy lifestyle.” 

The shop is home to one of Toronto’s largest run clubs, which also supports several local road races, triathlons and community fundraisers. With RareCircles, The Runners Shop will be launching different membership and loyalty experiences to engage new and returning customers alike, with special events, run clubs, promotions and much more. RareCircles is honoured to partner with an organization that has served the athletic and fitness commnity within Toronto for nearly 50 years.