Direct-to-consumer is dead.
We’re at the end of an era in commerce.
The old playbook of acquiring and engaging customers cheaply on social is fading quickly.
The perpetual discount hamster wheel is eroding already slim margins.
Competition has never been more fierce, and standing out has never been more challenging.
So, what are brands to do?
A decade ago, the number one reason a customer stopped buying was perceived value. Today, it’s the perception that a brand “doesn’t care about me.” Today’s customers expect more. They’re looking to develop deeper, more authentic relationships with brands, irrespective of their size. They also want to make their voices heard.
We’re at the end of an era in commerce.
The old playbook of acquiring and engaging customers cheaply on social is fading quickly.
The perpetual discount hamster wheel is eroding already slim margins.
Competition has never been more fierce, and standing out has never been more challenging.
So, what are brands to do?
A decade ago, the number one reason a customer stopped buying was perceived value. Today, it’s the perception that a brand “doesn’t care about me.” Today’s customers expect more. They’re looking to develop deeper, more authentic relationships with brands, irrespective of their size. They also want to make their voices heard.
Introducing RareCircles.
We built RareCircles to make it easy for brands to engage and retain their customers. As former e-comm founders, we realized that the greatest success was achieved by creating a deeper sense of belonging with customers.
The brands that will thrive over the next 10 years will cut through the clutter to connect with their customers. They’ll move from growing audiences to crafting authentic communities. They’ll develop unique experiences that drive deeper engagement. They’ll create tighter feedback loops with their customers to inform their product and strategy. They’ll build with customers, not just for them.
We built RareCircles to make it easy for brands to engage and retain their customers. As former e-comm founders, we realized that the greatest success was achieved by creating a deeper sense of belonging with customers.
The brands that will thrive over the next 10 years will cut through the clutter to connect with their customers. They’ll move from growing audiences to crafting authentic communities. They’ll develop unique experiences that drive deeper engagement. They’ll create tighter feedback loops with their customers to inform their product and strategy. They’ll build with customers, not just for them.