Customer Engagement
The top 10 benefits offered by the world’s best membership programs
Having analyzed numerous membership programs offered by leading global brands, we've distilled the most sought-after benefits provided to members. This compilation serves as an excellent source of inspiration for those considering the launch of a membership program. However, keep in mind that true loyalty often comes from differentiation. For potential customers exploring new programs, this list offers valuable insights into the value they should seek.
Exclusive Discounts and Offers: Members enjoy access to special discounts, offers, and promotions that are not available to non-members. These savings can significantly enhance the value of the membership.
Free Products: Membership programs often offer members free products, services, or samples as a way to show appreciation and encourage engagement. For instance, Tracksmith offer a unique Hare A.C. singlet as part of their membership.
Early Access: Members often gain early access to new products, limited-edition releases, or sales events. This creates a sense of exclusivity and excitement, driving members to stay engaged.
Birthday and Anniversary Gifts: Many membership programs provide members with special gifts, discounts, or offers on their birthdays or membership anniversaries. Both Sephora and MAC Beauty provide members with a complimentary product as a birthday gift.
Loyalty Points and Rewards: Points-based systems allow members to accumulate points with each purchase, which can be redeemed for discounts, free products, or other perks. Starbucks Rewards, for example, offers free drinks and food items as rewards.
Members-Only Events: Exclusive events, workshops, or gatherings for members foster a sense of community and connection, strengthening their relationship with the brand. June Shine offers members-only happy hours in their retail lounge in Brooklyn.
Access to Premium Content: Membership programs may grant access to premium content such as e-books, magazines, or video courses, providing additional value beyond products.
Private Online Communities: Membership programs also offer forums, discussion groups, or communities on Instagram and Facebook where members can interact, ask questions, and share insights with each other and brand representatives.
Enhanced Convenience & Free Shipping: Programs like Amazon Prime focus on convenience, offering fast and free shipping.
Offers with Partner Brands: More and more brands collaborate to build a broader sense of community. This offers tremendous cross-promotions advantages to participating brands.
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