Season 1 Episode 3

Season 1 Episode 3

TRX & Outfit Fitness – Randy Hetrick’s Entrepreneurial Journey

Randy Hetrick, the founder of TRX, dives into the company's origins, mission, and future direction. He recounts his personal life as a Navy Seal and how it inspired the creation of TRX, initially born from the necessity of staying fit during deployment. Randy shares insights into TRX's evolution from a simple concept to a comprehensive fitness solution, along with the challenges and triumphs along the way. He also dives into his new venture Outfit Fitness.

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Show notes:

01:32 A SEAL's Journey: Challenges and Opportunities
04:36 Transitioning from Military to Entrepreneurship
13:35 Building TRX: Strategies and Challenges
18:50 Creating an Iconic Fitness Brand
21:57 Combating Counterfeits and Staying Competitive
25:21 Introducing Outfit Fitness: A New Venture
33:48 Outfit Fitness: Strategy and Future Vision

Links discussed


Outfit Fitness

Endurance: Shackleton's Incredible Voyage

Extreme Ownership


Mindbody Online

Stay tuned for new episodes from upcoming guests including Larry Lau (Run As You Are) and Fred Campbell (Hooké).

Full Circle Conversations is a podcast hosted by Ethan Song. Hear about the founding story of today’s leading athletic brands and learn about the trends that are reshaping the business of sports. Full Circle is where sports, wellness and business converge.

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