How to build deeper relationships with your customers
Initiating closer ties with your customers can be as simple as writing their name on coffee cups, but it can make the difference in billions of dollars in revenue.
From Gear to Activism: Patagonia's Multi-Platform Approach to Community
Since its inception in 1973, Patagonia’s dedication to environmental and social responsibility has earned it a loyal community of enthusiasts who share its ethos and embrace its adventurous spirit.
Beauty insights: Top questions to better understand your customers
Customer insights are crucial for a skincare or beauty brand as they enable tailored product development, personalized marketing, and effective market positioning.
Product sampling for food and beverage brands
In the food and beverage categories, offering samples is a powerful strategy to drive brand adoption and sales.
6 brands that excel at community building
Community building plays a pivotal role for CPG brands.