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While digital marketing is known for being highly trackable and measurable, things get more complicated when you bring a physical retail store into the picture. However, if you utilize the right metrics to track campaigns like SMS messaging, you can keep tabs on the return on investment (ROI) for your digital spend.

While independent retailers are somewhat limited by their geography, they have the benefit of focusing marketing efforts on targeted, local demographics. In turn, SMS messaging has emerged as a powerful tool for driving interest in retail stores from local customers.

For independent retailers with physical stores needing a stronger digital presence, SMS campaigns are indispensable tools for interacting with customers, driving increased sales, and giving your business a personal touch. 

For independent retailers with physical stores needing a stronger digital presence, SMS campaigns are indispensable tools for interacting with customers, driving increased sales, and giving your business a personal touch. 

In today's competitive landscape, SMS marketing is an increasingly powerful tool for engaging customers and driving sales. It’s no wonder that SMS marketing is popular, as the average person spends over 4 hours per day on their phone.

While it's easy for independent retailers to focus on in-store offerings, you also need to address your online presence. Whether you own a bike shop or photography store, email marketing is a great way to establish new business and stay relevant with established clients.

It’s been just over one year since OpenAI came out with ChatGPT, but already artificial intelligence (AI) is taking the world by storm. While AI is reshaping the business world in many ways, perhaps no line of work has been impacted as much as marketing.

In the fast-paced world of digital marketing, mastering the art of writing effective emails is no easy task. While you want to clearly show the benefits of your products and services, you must also keep the reader’s attention. Since people’s inboxes are generally overflowing with sales and marketing emails, it takes talent to write a standout message. 

Since email marketing provides independent retailers with consistent customer contact, it's a very effective digital marketing strategy.

Did you know that over 4 billion email addresses are used in the world each day? Due to the popularity of email for both business and personal use, it has become a favorite digital marketing strategy for independent retailers.

With an ever-increasing reliance on the internet for everyday tasks like shopping, online reviews are important links between people and businesses.

Independent retailers may be so focused on retaining customers and keeping their business moving that they forget to optimize their websites for SEO.

Black Friday and Cyber Monday can provide brands with significant opportunities to boost sales, gain new customers, and raise brand awareness.

Hosting in-person events can be highly beneficial for brands. While the internet has provided numerous digital marketing opportunities, in-person events offer unique advantages that can help build a brand's awareness and customer base.